Medallia-Lessons from the Intersection of Brand and Customer Experience
Lessons from the Intersection of Brand and Customer Experience
Claims that strong customer relationships trump brands in a digital world make for great headlines. But rarely is the reality so definitive. That is what Medallia found when we partnered with a large international luxury retailer to look at the interplay between brand and customer experience.Read this report to understand the dynamics of brand and customer experience based on a study of 65,000 customer ratings and almost three million transactions.